PROJECTS

ORANGE

Since 2017 I’ve been working on multiple brochures for Orange Business Services. This one is about logistics in the transportation field of services.

A bold, minimalistic look

Orange has a simple yet very effective graphic style, which revolves around a wide palette of colours and Helvetica font. These two elements, combined with minimalistics illustrations makes the content easy to read and understand.

Powerful illustrations

This is one of the illustrations that I’ve chosen to represent the transportation process, from shipment to the final customer. It is equally important to pick the right image, not only to illustrate Orange’s values and philosophy but also to give a memorable experience to the reader.

Main font

Color palette

Orange brand photos

Another very important aspect of Orange communication is the choice of the visual identity. Their brand has a wide database of stock photos that can fit the purpose of every brochure.

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